Potters has been helping clients deliver unforgettable experiences with packaging since 1846.


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Bespoke Boxes Made By Potters

A bespoke Service

We have the expertise to meet every unique requirement crafting bespoke packaging for the most personalised brand experience


Try our bespoke service

Bespoke Packaging

Thinking outside the box

Our gift packaging product range enhances any product and creates magic moments for any recipient.



Detailed Finishes

The big finish

From the simple to the extravagant, our print finishes create timeless essentials with a sleek edge for your brand


Branding made effortless


Bespoke Box Crafted By Potters

Making your possibilities a reality

As creative consultants with an appetite for problem-solving, we believe the best solutions come through conversation. Our expert team will find the perfect solution for you


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Wholesale Jewellery Packaging and Gift Boxes

Here at Potters, we understand our customers don't all fit into one box, so our expert team have curated our collections with variety in mind. We offer premium gift boxes crafted with sustainability in mind, luxury jewellery cases both of which can be branded with your logo. Our bespoke service offers ultimate customisation from the size, and paper choice to inserts. Most of our products are sold in convenient pack sizes ranging from a single item to 100, pack sizes are indicated on the product page. We offer wholesale savings when purchasing quantities of 5 or 10+ packs.


Create unforgettable memories for your customers, with our vast range of gift and jewellery boxes. This includes boxes crafted by Potters Box Makers in the UK, as well as many sustainable options to choose from. We stock many box types including rigid boxes, shoulder boxes, large letter-size postal boxes, hinged boxes, matchbox style and more.


Add a level of elegance from our range of luxury jewellery cases. Designed to complement even the most high-end jewellery. Available across multiple materials and colours. From premium leatherettes to luxurious gold-tooled cases, we have a vast range of jewellery cases that we responsibly source from our trusted packaging partners.


Easily print your company or client's brand on selected gift boxes, jewellery cases and gift bags by choosing the print option on our product pages. We specialise in low-waste hot-foil and deboss printing, which does impact the recyclability of your boxes, by our all-women printing team in Norfolk. See all our foil colours.

Bespoke Packaging

Create exceptional packaging that is tailored to your requirements with a choice of 1000s of paper types and personalisation with hot foiling, debossing, UV spot and screen printing to elevate the gifting experience. We can use our stock gift boxes as a template or create boxes to your size requirements. Our bespoke packaging is crafted by us in Kidderminster.

What Our Customers Say About Us

About Us

For over 170 years, we have been dedicated to helping our clients create unrivalled experiences for their customers. From our origins as window dressers in London to the modern day as a UK gift box manufacturer, learn more about how the Potters brand has evolved and our commitments to a sustainable future.

Frequently Asked Questions

Need some help? A few of our customers commonly asked questions are listed below.

We don't have a set cut-off for orders for Christmas. However, during the months leading up to Christmas, we are typically busier and lead times may increase. In the run-up to Christmas, we offer lead time updates via our newsletter, which you can join. To avoid missing out on your packaging, we strongly recommend ordering as early as possible.

Our usual lead times are: up to a week for stock products, up to 3 weeks for branded boxes, cases or gift bags and up to 8 weeks for bespoke boxes. 

While we have no set minimum order quantities, it varies by the range and product; we sell our items in packs. These may range from 1 to 100 units, depending on the item in question. Pack sizes tend to be slightly higher on smaller items such as ring boxes and postal boxes than on large gift boxes. The pack size is clearly stated on the product page on the website.  

Our printed and plain bags are sold similarly, with slightly larger pack sizes. They typically range from 50 to 100 with larger pack sizes for special order colours, so you can keep your branding consistent with potters, whether you require printed gift bags or boxes.

Yes, you can order a sample of any of our products for £9.95 including delivery. If want additional samples they are charged at £3.95 each. We can send printed samples with hot foil or debossed with the Potters logo or your own if we already have a block for you for no additional charge. Please call 01553 780855 to arrange samples.

One of the benefits of buying wholesale gift boxes from Potters is that we offer discounts for higher order volumes across our standard ranges. Details of bulk discounts can be found on the product pages. Most product ranges have rates for 1, 5 and 10+ packs.

If you're looking to place much larger orders we may be able to offer special pricing. GET IN TOUCH to find out more.

We can manufacture bespoke rigid boxes with a 38x38x14mm minimum up to 500x400x120mm maximum, try our bespoke service HERE

Yes, we can do special orders for many of our product ranges. For example, with boxes made by us, we can be highly flexible with colour and texture. We can also provide special order colours for products we don't make such as the Earth range in Green. If you're unsure get in CONTACT with us.

The Potters Promise



Since our establishment in 1846, Potters has helped jewellers and gift makers alike create defining experiences for their customers through their packaging. With a rich history spanning 170 years, we have been the go-to choice for renowned establishments in Hatton Garden, small independent jewellers, gift makers, and agencies across the UK and beyond. Our commitment to delivering exceptional packaging solutions has delighted customers and clients worldwide.

At Potters, we take immense pride in our craft of sustainable rigid gift boxes. Across our extensive stock ranges and bespoke packaging, you will find meticulously crafted presentation, shoulder, hinge, drawer, and large letter-sized boxes, offering a wide range of options to express your brand through packaging. Each gift box is thoughtfully designed to elevate your products and create a memorable unboxing experience for your customers.


At Potters, we believe in pushing the boundaries of innovation. We understand that our gift packaging is more than just a box but an opportunity for a brand to create a lasting impression. Our team of talented Box Makers brings their expertise and creativity to the table, allowing us to offer gift packaging solutions that transcend conventional boundaries. We are dedicated to providing sustainable packaging options that align with your brand's values, all while captivating your customers' imagination.

With Potters, you have the power to design bespoke rigid boxes that reflect your unique brand identity. Our skilled craftsmen at our Box Makers meticulously handcraft each box, ensuring attention to detail and exceptional quality. The possibilities are near limitless when it comes to customising your packaging with Potters. Let us help you create a packaging experience that leaves a lasting impact.


Potters take immense pride in being one of the few box makers that manufacture in the UK. We combine traditional craftsmanship with modern excellence, resulting in unparalleled quality and design. Our sustainable jewellery and gift box ranges are meticulously crafted at Potters Box Makers in Kidderminster, utilising the finest materials and techniques. Look out for the 'Made In Britain' logo on many of our gift box ranges, symbolising our commitment to British manufacturing and heritage.




Sustainability lies at the core of our values. We understand the importance of minimising our environmental footprint, which is why we have expanded our range of eco-friendly packaging solutions. The majority of our gift boxes are crafted using fully recyclable paper and paperboard, ensuring that your packaging choices contribute to a greener planet. As part of our bespoke service, we also offer more sustainable paper options, including recycled and compostable materials, allowing you to align your packaging with your brand's environmental values. With Potters, you can make a conscious choice towards a more sustainable future.


In addition to our gift packaging offerings, we also provide wholesale savings. Most of our gift boxes and jewellery cases are available in convenient-sized packs from single items to up to 100. Take advantage of our wholesale pricing by purchasing 5 or 10+ packs, allowing you to save while acquiring high-quality packaging. If you require larger quantities, reach out to us, and we may be able to offer further wholesale pricing.


We pride ourselves on maintaining stringent quality standards. At each stage during manufacturing, we ensure our gift boxes meet a strict set of requirements to ensure each box in a pack or order is homogenous. Our commitment to quality goes beyond manufacturing; it extends all the way to your doorstep and beyond, whether you have an issue with delivery or a query after purchase, we are always happy to help. Some of our products are responsibly sourced from our trusted packaging partners. Rest assured that every item we offer meets our unwavering commitment to excellence.

Choose Potters for your packaging needs and experience the difference. With our extensive experience, innovative solutions, and unwavering dedication to quality and sustainability, we are confident in our ability to exceed your expectations. Join the Potters family today and let us help you create unforgettable packaging experiences for your customers.

View our Journal


Explore the life and legacy of Potters as we build an ethical future on the shoulders of over 170 years of experience.